Artifact cider
![artifact cider artifact cider](https://i.pinimg.com/originals/b9/be/91/b9be9128e9ff83f4af7752a825dce084.jpg)
He also said that cider was the first thing he ever fermented that was alcoholic. “Cider was just part of the conversation for us,” he said.īhatt has been cooking since he was a little kid, and he describes food and drink as his “biggest hobby.” “We wanted to make something on our own terms,” he said.Īnd he said that what drew them to hard cider was their love for the beverage itself.īhatt said that he and Mazar discovered cider around the same time they discovered beer and wine. And it was this agricultural background that helped Mazar make the connection with Pine Hill Orchard in Colrain, which remains Artifact’s biggest apple supplier, and also presses apples for them.īhatt said that they had a desire to work in an industry that they believed in. Mazar pulled the trigger first on exiting big corporate life, moving to Amherst to work on a farm. “There was something unfulfilling about it,” said Bhatt. However, Bhatt said that he and Mazar became dissatisfied with working for big companies. Mazar was working in management consulting while Bhatt was working in biotech. The pair both went to college in Boston, albeit at different schools, and they got an apartment together after college. “It was just five or six of us that hung out all the time.” “We had the same group of friends,” said Bhatt. “My dad was our soccer coach in the fourth grade,” said Mazar. The company is in the process of setting up a taproom at its new facility in Florence and will significantly increase its workforce.īhatt is the chief cider maker for artifact, while Mazar is the business manager, but their friendship began in elementary school when they were growing up in Worcester County in neighboring towns. NORTHAMPTON - Artifact Cider has returned to western Massachusetts, and childhood friends Soham Bhatt and Jake Mazar are hard at work writing the next chapter of the hard cider business they founded together.Īrtifact Cider is a hard cider maker that makes alcoholic beverage from apples from western Massachusetts and the surrounding region. Soham Bhatt looks over plans for the new space that Artifact Cider is moving into in Florence. Soham Bhatt, co-founder of Artifact Cider Project with Jake Mazar, in what will be their new space in Florence. Soham Bhatt, co-founder of Artifact Cider Project with Jake Mazar, cleans and prepares tanks for starting production in their new space in Florence.
![artifact cider artifact cider](https://cdn.shopify.com/s/files/1/0227/0581/products/Artifact-Wolf-At-The-Door-Cider-4PK-16OZ-CAN_620x.jpg)
Soham Bhatt, co-founder of Artifact Cider Project with Jake Mazar, cleans and prepares tanks for starting production in their new space in Florence.īhatt cleans and prepares tanks for starting production in the new space in Florence. Cans of Cider from Artifact Cider started by Soham Bhatt, and Jake Mazar, in their new space in Florence.